4 Ways to make your business stand out in 2021

This is the year for the entrepreneur!  Whether you are baking biscuits at home or mowing lawns for much-needed income, then you are definitely at the right place!

The SA Business Guide will share amazing ways that will help you stand out this year.  Things are different – so, very different this year.  Normal is out and out-of-the-box-thinking is in!

Here are 6 ways that you can stand out this year

  1. Build your online presence – Social media: Never underestimate it

Social media advertisement is one of the most effective ways to make progress in your business.  

  • Keep your brand active on social media by uploading pictures of your products and spread the word about your services.
  • Post every day to keep the momentum and sales flowing in!
  • Piggyback on whatever is trending at the moment – 
  • Tip: Facebook notes that Live videos get six times the engagement versus any other type of content. – time to get visual 🙂

At The SA Business Guide, we provide premium content up to 4 times a month as well as social media presence depending on the package your business decides to go for.  

2. Expand your marketing efforts

Effective marketing is key to increasing your sales, but you don’t have to break the bank to promote your business. 

Here are some cost-effective ways to expand your marketing:

  • Send out promotions with your invoices.
  • Involve newspapers and local radio stations in your grand openings, moves or charity events.
  • If you have a website, write a blog: Having fresh content on your website is a must!
  • Google your competition 🙂  See why they are doing so well.
  • Respond to positive AND negative views
  • Make sure your business is listed on Google Business
  • Create business partnerships with other networks to do cross-promotions.
  • Cold calling! (Yip this still works!).
  • Advertise your business on your vehicle with a vehicle wrap.
  • Make use of email marketing
  • List on The SA Business Guide

3. Stay Balanced

No one goes to the grave wishing they had spent more time in the office. Too many business owners sacrifice their mental and physical health, family relationships, and friends in pursuit of their business goals.

Don’t be one of them—find an acceptable level of work-life balance. Getting enough sleep, taking time for family and friends, and getting regular exercise will help you stay healthy and allow you and your business to prosper over the long term.

“There is an immutable conflict at work in life and business, a constant battle between peace and chaos. Neither can be mastered, but both can be influenced. How you go about that is the key to success.” – Phil Knight, CEO of Nike Inc

4. Think like a media company
I know it is quite a strange thing to say, but if you think like a media company it requires putting out content that will either inform or entertain your audience.  Content can be video, articles, quotes and audio clips about your product or service.  This type of content creates a highly engaging audience that will sell your product or service.  You also don’t have to post about your product every time. Engage with your audience about what is trending at the moment or something personal that could have happened in your life (birthdays, anniversaries, business accomplishments, staff shout-outs, etc).  Engage with them on a deeper level and build relationships

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